As people increase the use of smartphones for doing online transactions the banks are looking for new ways to help people build their loyalty with them. Until now only the bigger banks have opted for mobile Web technology while the rest of the lot concentrate on developing device specific downloadable applications. However the current situations are likely to change according to the latest report by the Change Sciences Group.
In a press release, Steve Eliis, Change Sciences partner, said, ” The mobile web will to be a robust mobile platform for the consumers. There will be no hassle in downloading the applications to any mobile devices. If the banks run on one platform then the costs can be significantly reduced.”
According to the latest research, presently only a few bank sites have fully integrated the mobile web platform with Bank of America taking the initiative. Most of the mobile banking websites suffer from primitive and poor look to feel features. The other banks that are covered in the research include PNC (News 
- Alert), ING Direct and Chase.
TMC has a similar article posted about banks are increasing their functions to help people on the go and build brand loyalty. However, it will take some more time for all banks across the globe to let customers do transactions through mobile Web. This is going to be the future and it looks like if any bank fails to implement this system then it will surely lose its customers.
The Science Group is confident that mobile web will soon take over majority of the online transactions.
Kunal Vahalia is a TMCnet freelancer. He has several years of freelance writing experience, including a stint working for drugdelivery.ca as an SEO content writer. To read more of his articles, please visit his columnist page.Edited by Jaclyn Allard
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