Fixed Mobile Convergence

NewNet Communication Technologies has launched ViralTrack, a new innovative application for its mobile multimedia platform Mercury.

ViralTrack enables mobile operators to extract statistical data from live network traffic and calculate the viral nature for any multimedia campaign.

Through this application, operators can now precisely track the actual spread and reach of multimedia campaigns. Because the true reach of a campaign will be significantly greater than the original recipient list, operators will have a chance to boost their wholesale, retail and CPM revenue.

ViralTrack also enables the operators and third-party content providers to improve the effectiveness of future multimedia campaigns by targeting subscribers who preferred similar content in the past.

NewNet (News - Alert) Communication Technologies provides software and services supporting innovative mobile multimedia content delivery, secure transaction processing, and wireless network infrastructure to telecom operators worldwide.

The company is offering ViralTrack with the award-winning Mercury mobile multimedia platform, which enables carriers to implement highly cost effective, media rich campaigns such as live media broadcast, mobile advertising, streaming video and premium content subscription services.

Mercury is optimized for multimedia messaging and delivers high quality performance and scalability in a carrier grade platform. This capability allows carriers to capitalize on revenue generating mobile multimedia opportunities.

“Mercury’s ViralTrack is an essential business solution for operators as they seek to profit from the mobile multimedia opportunity,” said Sal Morlando, NewNet’s executive vice president for Product Management. “The intelligence ViralTrack acquires from subscriber preferences provides operators with an incredibly valuable array of data, supporting the development and delivery of highly targeted multimedia campaigns.”

Read a related article at TMCnet: “NewNet Communication Technologies Completes Acquisition of Traxcom Technologies; Enhanced Product Portfolio for Secure e-Commerce and m-Commerce.”