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Mobile Internet Usage Rising; Android Users Catching Up with iPhone Counterparts

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Mobile Internet Usage Rising; Android Users Catching Up with iPhone Counterparts
February 08, 2011


Over the past four years, the number of mobile phone consumers using their device to access the Internet has quadrupled in the United States and tripled in Western Europe, according to a new report from market research firm Strategy Analytics.


The ever increasing breeds of smartphones, which offer instant access to the Internet on the go, have been the main drivers of increase in mobile internet usage.

“The majority of respondents in both Western Europe and the U.S. still spend more Web browsing time on their computers than on their mobile phones, with the majority of respondents spending less than 10 minutes per session browsing the mobile Web,” said Paul Brown, director of User Experience at Strategy Analytics (News - Alert), which is based in Boston.

iPhone users have long been famous for using vast data on the Internet accessing the Web again and again. These days, the research firm says, the Android (News - Alert) users are fast catching up. So, the more the smartphones, the larger will be the mobile Internet usage.

“Thus, mobile Web browsing remains predominantly a ‘snacking’ or ‘time critical' behavior, whereas the PC/laptop is used for more leisurely or intensive usage scenarios,” added Brown.

Another research firm Nielsen, which conducted a survey recently, says a large number of youngsters in China are accessing Internet with their mobile device.

In the survey, about 73 percent of youngsters claimed that they regularly used their cell phones to access the Internet. But only about 50 percent of their British and American compatriots appeared to be using mobile phone for accessing internet.

“More consumers access the web on mobile phones primarily via the cellular connection in both the US and Western Europe. This is because large numbers of non-smartphone owners, who do not have WiFi (News - Alert) enabled devices, are beginning to access the mobile Web,” according to Kevin Nolan, vice president of Strategy Analytics.


Narayan Bhat is a contributing editor for TMCnet. To read more of Narayan’s articles, please visit his columnist page.

Edited by Tammy Wolf

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