Fixed Mobile Convergence

In order to facilitate the interoperability among various networks and simplify and unify the management, mBlox, the mobile transaction network, has introduced a secure, cloud-based, mobile app enabling services that offer companies an unprecedented opportunity to interact with mobile consumers and social networking group members.

According to a press release, mBlox’s (News - Alert) global mobile network provides an extensive set of enablers that foster a new kind of consumer relationship for enterprises and brands. It offers richer, more personal and relevant one-to-one interactions between large brands and users of smartphones and tablet computers than previously available.

Andrew Dark, CEO of mBlox said that, “The mobile industry is in the midst of an explosion of innovation and our new mobile app enabling services provide the kind of reporting, location, and rich media features for app development and consumer interaction that is unprecedented and this new service provides closed loop marketing on a mass one-to-one basis turns the marketer’s utopian dream into a reality. He added that this will lead to further enablement of mobile commerce, which is clearly destined to outperform web commerce.”

These services provide new opportunities for mobile communication, interaction and commerce with consumers on a one-to-one basis- regardless of whether that individual is travelling abroad and connected to a different international mobile operator.

mBlox has decided to consider global Fortune 500 companies as its potential customers for its new product suite. The company is presently in discussions with numerous marquee brands, as well as their app development teams and developer partners. These initial services include secure message delivery, and location, payment and campaign management services that leverage mBlox’s smart cloud network and bring a new degree of economy and innovation to brands’ interactions with consumers.

In other company news, TMCnet reported that mBlox, has announced a new rail ticketing mobile app in the UK in collaboration with Raileasy and Concept Data Technologies.



Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Jennifer Russell