Allot Communications (News - Alert) has revealed that a major Russian fixed and mobile operator has deployed Allot Service Gateway (News - Alert) Sigma (SG-Sigma) platforms to offer revenue-generating parental control and anti-virus services to its subscribers.
Initially, the solution has been deployed in two key hubs within the operator’s network. On this joint project, Nokia Siemens Networks acted as prime integrator. Company officials said that this is the first major win to result from the strategic partnership between the companies.
“This deployment is proof that Allot and Nokia (News - Alert) Siemens Networks have a successful blueprint for monetizing network traffic,” said Dmitry Serdega, head of sales business solutions for Russia at Nokia Siemens (News - Alert) Networks Russia, adding that the synergy between the two companies ensures that subscribers have real choices to enhance their Internet experience.
Acting as a nexus point in the operator’s network, SG-Sigma identifies traffic in real time at high speeds. This enables intelligent policy-based steering of subscriber traffic to value added services (VAS).
Company officials said that the solution identifies those customers who have subscribed to the service and it steers only their traffic to the relevant VAS platform, allowing optimized deployment of VAS infrastructure.
Thanks to the centralization of network intelligence and service deployment in SG, a Sigma operator can efficiently activate these services, accelerate time-to-revenue and increase ARPU, said company officials.
“The deployment highlights how Allot and Nokia Siemens Networks (News - Alert) have played a critical role in uncovering new sources of revenue for the operator by enabling them to offer a wide range of scalable, value added services,” said Andrei Elefant, vice president of product management and marketing at Allot.
Allot Communications is a provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises.
The company recently reported further revenue and profit growth for the first quarter of 2011. The company’s revenue rose 38 percent to $17.2 million for the first quarter, from $12.5 million for the corresponding quarter of 2010.Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.
Edited by Jamie Epstein