Admeris Payments, an Mcommerce platform provider for retail, advertising, app developers, digital media, publishing and telecom billing, announced that in order to help solve the problems recurring in Mcommerce it has developed and released a new and first-payment industry solution.
The new mobile payments platform is capable of offering a simple touch commerce convenience and the issues it helps to deal with are: authentication of customers and their smartphones; ease-of-use to perform single and repeat transactions; and powerful cryptographic security design to reduce fraud against merchants and consumers.
Admeris claimed that its OneTouch Payments technology that is powering the new mobile payment platform guarantees a smooth, quick and secure in-app checkout experience to provide powerful monetization results. Integration methods include mobile web, embedded web browser and in-app checkout.
All mobile devices on major networks can avail this platform to realize online credit card payment services. By allowing customers to purchase online with just a single click, the new technology significantly increases conversion rates. The OneTouch technology supposedly safeguards customers from credit card frauds by employing tools such as AVS, CVV, and transaction limits; never letting credit card data flow through the payment service provider’s server, and keeping PCI (News - Alert) responsibilities at a minimum; and using technology to deny online purchases by evaluating risks using various assessment protocols.
OneTouch, Admeris’ end-to-end PCI-compliant mobile commerce platform, is intelligently designed to simplify smartphone purchases with credit cards and banking accounts. The OneTouch technology ensures a rich and usable experience for all phones and using the mobile customization engine, the payment gateway detects what type of device is being used and renders content tailored to that specific mobile platform.
Officials with the company exclaimed that through increased capabilities derived from smartphones and networks, user adoption for powerful smartphones has exploded as technical barriers disappear. Admeris fills in the missing link with a patent-pending OneTouch Mcommerce solution which provides higher purchase conversions without any account setup.
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.