Fixed Mobile Convergence

In an announcement made by MediaRoost, the company stated that its enterprise Twitter (News - Alert) management platform, TweetRoost, will now support tweets beyond Twitter's 140-character limit.

This feature is a boom particularly for organizations utilizing TweetRoost and the Twitter platform for customer service and support and other social CRM initiatives. A recent study has indicated that investments in building a scalable CRM system is essential to the success of every brand and connecting the social web to their customer database which are continuously growing day by day.

Twitter has reached nearly 200 million users. It is also becoming a service and support channel for all types of companies such as Comcast, Dell (News - Alert), Southwest Airlines and Zappos.

Since Twitter has set its character limit to 140, it was extremely challenging to engage with customers and prospects and answer in-depth questions without switching to phone or email. But with the introduction of the new feature, TweetRoost, it can now support more than 140-plus character tweets, and automatically generates a link and redirects to a dedicated webpage. It makes work easier for service and support personnel to offer detailed responses.

In a release, Mark Krieger, President of MediaRoost, said, “We think it's a great bonus for companies, especially those dealing with continuous inquiries related to customer service and support issues. They'll just type out their tweet regardless of its length, and for the recipient if it's over 140 characters, a link will appear at the end of the tweet, redirecting to a page with the complete text.”

TweetRoost is a web-based enterprise Twitter management tool. Along with Twitter functions, it has several striking features such as roles, permissions, internal communications, message threading and scheduling. It is designed for departments such as sales, marketing or customer service departments in large organizations, and agencies such as marketing, advertising and public relations that manage one or more Twitter profiles. It allows departments and groups to archive all incoming and outgoing tweets, mentions, messages and saved searches. By using this feature, users can automatically run search monitors for particular hashtags or keywords and store the results permanently in the TweetRoost database.

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