Fixed Mobile Convergence

Chicago-based carrier U.S. Cellular (News - Alert) has announced the launch of mobile TV service powered by MobiTV, a provider of premium end-to-end mobile media solutions.

Known as U.S. Cellular Mobile TV, the new service allows users to download and store content for offline viewing.

It also boasts enhanced user interface for simple discovery and a more personalized experience.

This downloadable application features live TV, video-on-demand programming and also includes the option to download content for offline viewing.

The carrier is offering its subscribers access to top programming from ABC, CBS, NBC, ESPN (News - Alert), The Disney Channel, MTV, Comedy Central and more.

Genre-specific content packages are also available to the subscribers of these services including a Spanish-speaking package featuring content from Univision and other providers.

U.S. Cellular Mobile TV also has a children's programming package featuring premium content from Nickelodeon, PBS Kids.

"Our partnership with MobiTV (News - Alert) represents another opportunity for us to delight customers with quality TV entertainment whenever and wherever they want," said Joe Settimi, senior director of Data Strategy and Services for U.S. Cellular. "Additionally, U.S. Cellular Mobile TV will operate on our high-speed nationwide network so users can access information quickly and enjoy everything their cell phone has to offer."

"Being selected by one of America's top carriers not only showcases the strength of the MobiTV technology platform, but also the demand for a reliable and flexible platform on which a service can grow upon," said Charlie Nooney, CEO, MobiTV, Inc.

Read a related article at TMCnet “U.S. Cellular Offers Special Prepaid Offers for Android (News - Alert)-Powered Smartphones.”