Fixed Mobile Convergence

Verve Wireless, a mobile advertising platform for national and local media has hired experienced mobile sales executives, significantly expanding its national sales team.

Officials with Verve Wireless said that several of the new hires were previously with Greystripe, which was recently purchased by ValueClick, including Linda Gluszak, regional VP, who leads the eastern region out of the company’s NYC office, and Beau Davis, VP of the Midwest, who manages the company’s Chicago-based sales team.  

Trent Throckmorton, previously with Jumptap, leads Verve's national sales efforts on the west coast as regional VP and is currently based in Los Angeles.

Linda Gluszak started her career in traditional media before heading into digital media in 1998 at Discovery Communication. Linda has been at the forefront of mobile advertising since its inception, helping lead the mobile advertising efforts at Enpocket, Nokia (News - Alert) and Greystripe. Additionally, Linda serves as co-chair of the Women in Wireless Careers Committee.

Beau Davis was previously at Greystripe, where he consistently doubled sales year over year, working with such leading brands as Wrigley, Kraft Foods, Walgreens, General Motors and Hewlett-Packard (News - Alert).

Trent Throckmorton joins Verve from Jumptap, where he managed key relationships with leading interactive agencies and brands on the West Coast, including Interpublic Group’s Initiative, Toyota, Sony Studios and Paramount.

"We are fortunate to bring such an accomplished team of sales executives into our company, let alone a group with this level of mobile sales experience," said Tom MacIsaac, CEO of Verve, in a statement.

MacIsaac said that collectively, they have been on the leading edge of providing mobile solutions to national advertisers, and their interest in joining Verve demonstrates what a unique position the company occupies in today's mobile advertising market.

Back in April, Verve Wireless had announced that it has hired two senior executives with proven track records of success in mobile media and digital advertising. Dan Hodges will run national advertising sales for Verve and Aimee Irwin will run the Verve publisher network.