Fixed Mobile Convergence

Openet (News - Alert), a provider of Service Optimization Software (SOS) to tier one communications and media service providers, announced that Openet Subscriber Engagement Engine was available now.

Openet CMO Mike Manzo said in a release, “The Subscriber Engagement Engine is a natural evolution of Policy and Charging Control. It enables operators to completely overhaul and transform the customer experience by creating a new channel for dialogue between consumers and operators to drive new business models, reduce frustration, and eliminate bill shock.”

According to company sources the Openet Subscriber Engagement Engine is a product that gives subscribers real-time visibility into their usage enabling them to directly control, manage and personalize their services, balances and spend.

Operators are forced to replace flat rate pricing with sophisticated, personalized service offerings owing to the increase in cost of delivering bandwidth according to demand. To make the usage of such special services smooth, subscribers should be able to select the services according to their requirement, monitor the usage of a service in real-time, and avoid the ‘bill shock’ that may occur with large bills when roaming or using data services.

Officials revealed that Openet’s Subscriber Engagement Engine provides real-time insight and control by aggregating data directly from BSS/OSS systems. This is then delivered directly to a consumer’s mobile device to increase understandability, said officials.

Subscribers are now able to completely personalize their services, monitor real-time usage and spend, and receive personalized notifications via their mobile devices. Openet’s Subscriber Engagement Engine helps operators reduce the complexity around data offerings, simplify the presentation and purchase of services. They can also offer promotions that are completely customized according to a customer’s need.

The Subscriber Engagement Engine serves as a central gateway that integrates Policy and Charging elements to include the mobile device. This can be branded by the operator and delivered directly on a mobile device.

Operators will be able to leverage a direct channel to interact with each subscriber and also process requests accurately with respect to an individual user. As operators can immediately scale this automatically responsive service to all of their subscribers, there is a reduction in costs involved in the administration of individually customized controls, officials explained.

New tools announced by Openet and Volubill are designed to help mobile operators make the move if they are willing to take the risk. They can give customers the ability to manage their communications environment such as bundles, thresholds and quality, which maybe risky but if it pays off customer loyalty is almost assured.