Fixed Mobile Convergence

If “dating” to you still means something you do in person after meeting someone by chance or through mutual friends, you're about two digital generations behind, it turns out. Just when you thought you'd gotten used to the prevalence of dating Web sites such as Match.com or E-Harmony, e-dating, or “hooking up,” has turned into a mobile app.

SNAP, which develops the Facebook (News - Alert) mobile dating app Are you Interested, recently gathered some data from its more than 50,000 app users. Turns out that 61 percent of those surveyed say they are more likely to hook up on a mobile dating app than on a traditional dating site, according to the graphic, which was reproduced on All Things Facebook.

Among SNAP's other interesting findings:

• The most active cities for mobile dating are Los Angeles, New York, Hong Kong, London and Melbourne, Australia.
• Almost 600 online dating profiles are viewed each minute in the world.
• Nine conversations are started each minute.
• The average user sends about five messages each day through the mobile app.
• Mobile dating app users spend the most time on the app browsing (33 percent). Private instant messaging through the app comes next at 23 percent.
• Four out of five people surveyed preferred mobile dating to online dating sites.
• The average mobile dating app user looks at more than 20 online dating profiles each day.
• And this most astonishing tidbit: nearly 50 percent of daily active users of mobile dating apps have three or more dating sessions a day. (Do these people have jobs?)

SNAP says it compiled the data internally and paired it with findings from its summer 2011 survey on mobile dating.