Fixed Mobile Convergence

Barnes & Noble, in collaboration with Amobee (News - Alert), will use innovative mobile advertising this holiday shopping season. Online content adoption and sales will be driven through mobile advertising. Users can enjoy an immersive and easy-to-use reading experience with the NOOK for Android (News - Alert) Reading App.

Barnes & Noble's expansive NOOK Bookstore will be also accessible through this app. With over 2 million titles, the NOOK Bookstore from Barnes & Noble is one of the largest digital catalogs of books, magazines and newspapers in the world. Mobile advertising has been defined by Amobee.

NOOK for Android on tablets makes magazine reading easy and engaging. Full-color pages can be enjoyed by reader in landscape and portrait mode. Barnes & Noble's exclusive ArticleView technology is also featured by NOOK. Using this technology, a central panel on the display can feature only the article’s text. The text can be customized to the reader's favorite style.

In a release, Eli Hurwitz, senior manager of Digital Marketing at Barnes & Noble said, “Mobile ads are a key piece of our media mix to reach new users this holiday. It's been great working with the Amobee team; they just deliver when it comes to mobile advertising.”

According to Trevor Healy (News - Alert), CEO of Amobee, the best selection of digital content is brought by Barnes & Noble to mobile users. Current and potential customers are also kept engaged by Barnes & Noble in a creative and savvy manner.

Healy said, “It is great to see mobile advertising take the lead in marketing this holiday season. Reading has never been so festive.”

In other news, Amobee has signed a mobile advertising partnership with France Telecom's Orange (News - Alert) Vallee. Both partners are teaming on bringing mobile products to market and recently experienced unprecedented success with a campaign that resulted in millions of downloads all across the globe.

This successful campaign involved the introduction of Orange Vallee's innovative voicemail and messaging application, On Voicefeed, by using Amobee's advanced mobile advertising solutions and services.