Fixed Mobile Convergence

Users of howtogomo.com – a website developed by Google (News - Alert) to show businesses how mobility can increase their bottom line – can now see the performance of their site in real time on a consistent basis. Google Inc. has selected Keynote Systems’ (News - Alert) Mobile Internet Testing Environment (MITE) as the heart of its free GoMoMeter tool, which evaluates a site’s mobile user experience.

Google developed the howtogomo.com website along with Mullen Advertising, to demonstrate the importance of mobility and to help businesses evaluate the mobile-readiness of their websites. The centerpiece of howtogomo is the online tool, GoMoMeter, which is now powered by Keynote MITE.

Google selected Keynote MITE for its mobile testing capabilities, scalability, cost effectiveness and customer service. Keynote’s MITE facilitates the GoMoMeter online tool to show businesses how their sites look on their customers’ mobile devices.

In addition, the MITE helps the GoMoMeter tool to assign a mobile-readiness score for each site, thereby delivering results to users with consistent, near real-time performance, said officials with Keynote.

The GoMoMeter tool allows a business person to evaluate the mobile readiness of their website. Interested users can type in the site’s URL to see how their site actually looks on a mobile device such as smartphone. The GoMoMeter tool also combines information from the mobile device emulation, the file loading time statistics, and the answers to key questions to create a mobile website usability score.

Vik Chaudhary, vice president of product management and corporate development at Keynote, said in a statement, “Keynote MITE improves the mobile Web user experience by automating the testing of mobile websites and optimizing mobile Web content based on device-specific design and performance best practices across thousands of emulated mobile devices.”

Chaudhary added, “By integrating MITE’s unique device emulation and rendering capabilities, via an API, into the GoMo site, Google is making it that much easier for enterprises to quickly see and experience their website as a mobile user would.”

Apart from howtogomo, the GoMoMeter tool is also the centerpiece of Google’s educational campaign, which was also developed by Mullen Advertising.

Ryan Harms, senior producer at Mullen Advertising, said in a statement, “We selected Keynote because of the support of the Keynote team and their core software’s unique ability to address our business case in a cost-effective manner.”

Harms added, “Keynote’s mobile device emulation capabilities make the service highly scalable. We’re expecting traffic in the thousands of users every day. Because a solution relying on real mobile phones would have required us to physically add more phones to grow, we didn’t think that a hardware-based solution could scale quickly and easily enough to meet our needs.”

In related recent news, Google has announced that it is overhauling its privacy policies.

To find out more about Google, visit the company at ITEXPO East 2012. Happening now at the Miami Beach Convention Center in Miami, Fla., ITEXPO (News - Alert) is the world’s premier IP communications event. Jan Linden, Senior Product Manager at Google, is speaking during “The Post PSTN Telco Cloud.” For more information on ITEXPO registration, click here.

Stay in touch with everything happening at ITEXPO…Follow us on Twitter.