Fixed Mobile Convergence

Telenity (News - Alert) has announced the launch of a location-based 3G network coverage and capacity planning solution named Canvas SmartCoverage.

In delivering location enabling platforms and location-based services, Canvas SmartCoverage builds on Telenity's industry-proven experience and leadership. It takes advantage of Canvas Location Middleware's powerful location profiling engine for GMLC or Cell ID based tracking of subscribers and density map generation. Pointing out areas where coverage plans need to be accelerated, it Places currently without 3G coverage yet frequently visited by the target group

“Cost pressures and capacity demand on the mobile network is ever increasing causing operators to look at all types of optimization to make their networks more efficient," said Osman Perksoy, VP Product Management and Marketing at Telenity. "Traditional optimization methods depend on reports generated by load distribution on deployed infrastructure. Through innovative use of location technology to track physical presence of end users and their concentration, or lack of it, Telenity's Canvas SmartCoverage provides network planners additional insight”

By providing network planners with valuable business intelligence assistance derived from location profiling of subscribers targeted for 3G data plan subscriptions, Canvas SmartCoverage brings an innovative perspective to network optimization. The targeted subscribers can be those with smartphones and above a certain level of ARPU, those with smartphones but without data plans, or other criteria determined by the operator. Canvas SmartCoverage generates a density map showing time-sliced reports of the subscribers' physical presence by tracking locations of the target segment. With the present 3G data coverage map, the service provider is provided with a comparative analysis of this density map.

Recently, Turkcell (News - Alert) announced that the company will be receiving Telco 2.0 enabled versions of Service Provider Gateway (News - Alert) and Service Control and Management Environment (SCME) components from Telenity to transform its mobile network into an effective Business-to-Business (B2B) and Business-to-Consumer (B2C) platform. Turkcell’s Telco 2.0 Service Provider Gateway (SPGW) will be upgraded with Telenity’s Canvas CSP (News - Alert), Along with the upgraded SCME, the SPGW is supposed to enable the Turkcell’s Service Delivery Platform Architecture (SDPA).