Fixed Mobile Convergence

Hutch Telecom Lanka will be deploying the Mobile Internet Data Management and Monetization (DMM) solution from Comverse (News - Alert) to optimize its user experience, give revenue generation a boost and to bring in new offerings and plans for its network services. Comverse is a global provider of BSS, mobile Internet and value added services.

In a release, Anand Prakash, chief operating officer of Hutch Telecom Lanka, said that, “Mobile Broadband is expanding rapidly in Sri Lanka, accounting for an increasingly large share of our total business. It is vital for us to deliver the freshest and highest quality experience to our users now and in the future. Easy and rapid implementation of attractive segmented data plans and exciting services will increase our differentiation in the market and enable data to fulfill more of its revenue potential.”

Comverse’s DMM solution includes a pre-integrated DMM PCRF Policy Manager which combines with the DMM DPI Traffic Manager and the DMM Application Gateway (News - Alert) to deliver performance-based high coverage functionality for business cases. Also because the solution pre-integrates with the Comverse Real-Time Billing platform currently in use by Hutchison the result is a complete end-to-end solution which enables the creation of data monetization plans at a much faster rate.  

With its extensive list of pre-configured use cases and user friendly operator interface the DMM solution will ensure that Hutchison benefits from robust segmented plans, offers, and incentives and a range of monetization use cases.

Amos Marom, head of Comverse Mobile Internet Unit, said that, “Comverse has become a data market leader by enabling smart Mobile Internet service providers like Hutch Telecom Lanka to deliver a richer and higher quality mobile internet experience. As a trusted Hutch partner in VAS and Billing services, it is our honor to help them extend their competitive edge by taking their mobile data to the next level of management, monetization, and user experience -- while lowering TCO. Combining BSS with the state-of-the-art DMM Policy Management and Enforcement supports today’s and tomorrow’s business use cases, accelerating monetization and market innovation.”

In other news, Comverse recently announced the introduction of the Mobile Internet Data Management and Monetization (DMM) Policy Studio to help service providers streamline the creation and implementation of data plans to improve the user experience and drive data revenues.