Fixed Mobile Convergence

Mobile devices allow us to capture some of the life’s most memorable moments on the go. But the prints are often of very inferior quality. In order to solve this problem, QWASI, a social and mobile marketing communications and technology company, has come up with a new mobile photo-sharing and print solution that will allow cell phone users to get their photos printed from the cloud.

The service involves sending the photo as a simple picture message (MMS) to the cloud where users can print their albums and have them shipped directly to their homes. However, the service will initially be limited to the US market, QWASI said in a press release.

The service is easy to use and works across standard cell phones and smartphones. To get started, customers need to text their photo as picture message to the short code. The securely stored photo albums can be accessed only through a PIN and can be shared across social networking sites like Facebook, Google (News - Alert)+, Twitter, Tumblr and others. The users do not have to download a special app to avail this service.

According to the president and CEO of QWASI Leon Samuel, the new service has all the potentials of expanding customer engagement opportunities for the retailers.

“We're delighted to have developed the print solution to meet the need in the marketplace. We've developed an easy way for users to print from the cloud - it's appnostic, requiring no app or download. It's never been easier to print photos from cellphones,” Samuel explained in a statement. “We see enormous customer engagement opportunities where retailers and brands leverage this service to drive new sales and sponsorships, ultimately providing another way to be relevant in this rapidly changing marketplace.”

He continued, “The lifetime value of a photo print is so much greater than its digital counterpart. Our mobile print solution is very simple and offers photo retailers and brands a simple, convenient solution. It's game, set, and match.”

The QWASI photo sharing and print service can also allow customers to get print-outs of their photos at retail locations using photo kiosks. This literally brings the service to the fingertips of the consumers, QWASI claimed. The solution offers undoubted convenience to mobile consumers.

“The cloud-based MMS solution further demonstrates our ability to power great campaigns for our customers as QWASI continues to innovate,” Samuel added.

Recently, QWASI announced the launch of real-time mobile UPS delivery alerts for one of the largest multimedia retailers in the world. The new service was designed to allow the retailer to extend the power of mobile communication and the convenience it offers its customer through package delivery alerts.

The customers receive text message alerts on their mobile phones when their packages leave UPS, keeping them informed, improving delivery anticipation and reducing the delivery-attempt notices on their front doors.