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Opera Introduces New Solution for Mobile Publishers, Advertizers

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Opera Introduces New Solution for Mobile Publishers, Advertizers
April 09, 2012
By Calvin Azuri, TMCnet Contributor

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Opera Software recently introduced the new privacy-friendly App-Tribute solution for mobile publishers and advertisers, allowing them to use marketing and analytics data without cookies, MAC addresses or unique device identifiers.  


The latest solution from Opera has been designed to support app-based advertising campaigns and offers support for cost-per-click (CPC (News - Alert)), cost-per-download (CPM), cost-per-install (CPI) and cost-per-mille (CPM) programs.

The solution, which can work within all ad formats, is available for iOS and Android (News - Alert) devices. App developers can use App-Tribute to gain accurate feedback, making it easy for them to decide which publisher app can be used to optimize an app download and installation.

“Since the launch of iOS in 2007 and Android in 2009, we’ve watched both sides of the industry – both developers who want to advertise their apps and those that want to monetize their app traffic, struggle with the thorny issue of promoting and tracking app downloads,” said Mahi de Silva, EVP of Consumer Mobile at Opera Software (News - Alert). “We’ve seen schemes that attempted to solve the problem through device and user tracking, many of which raise troubling questions around accuracy and consumer privacy.

The App-Tribute solution features a small footprint SDK which developers incorporate in applications to enable monitoring of downloads and to support the installation process. Developers cannot access or share personally identifiable information (PII) over the system as it allows only server-side reporting.

The solution is available as SDK and can be bundled along with AdMarvel rich-media SDK. With the publisher SDK, users can monitor apps promotions and keep a track of consumer interest in specific apps.

The AdMarvel rich-media SDK serves as a complete cloud-based advertising platform for publishers, and offers them support for ad mediation from more than 100 mobile ad networks and can easily extend to more than 150 million smartphone consumers worldwide.




Edited by Braden Becker

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