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Appcelerator, a mobile platform company, has introduced Titanium 2.0, which includes general availability of Appcelerator Cloud Services (ACS (News - Alert)) and support for HTML5 mobile Web apps. Cloud-based app features and services now can quickly be included in mobile apps, with an improved toolset from Appcelerator.

The vendor's Titanium 2.0 offers to mobile developers a range of cloud services, including push notifications or photo sharing without having to write server-based code. According to a press release, the service allows Titanium developers to set up connections to Appcelerator's hosted solutions for their apps and use several popular development language or tools, including Objective-C, Java, PhoneGap, Sencha and HTML5 technologies.

Titanium also features Titanium Studio, a development toolkit based on the open-source Eclipse integrated development environment, and Appcelerator Mobile SDK.

Developers can select from about a dozen key services to start with, including access, authentication and cross-platform controls for user management; storing and sharing photo albums from within the mobile app; location data; integrating with social networks via login and authentication via a user's Facebook (News - Alert) or Twitter accounts; creating and analyzing data pulled from search fields in the app, such as location or user interactions, to optimize an app's features; pushing messages to end users on any device; and embedding instant messaging in the app to support several user and user group threads.

“Our goal is to help every enterprise and developer quickly and easily create rich, cloud-connected mobile apps for any device and any platform,” said Jeff Haynie, CEO of Appcelerator. “Appcelerator’s Cloud Services enables developers to do three things really well: build, launch and scale full-featured mobile apps without the headache of building the backend infrastructure and services that are typically required. By opening the playing field for developers, we anticipate a broad rollout of mobile cloud services.”