ClairMail, a vendor of mobile phone-based customer interaction products, reportedly has announced that its so-called “ClairMail System” has reached “millions of monthly mobile banking transactions” and increased growth, with more than 12 mobile banking transactions conducted every month per consumer.
This is “more than three times greater than the monthly transactions per consumer” found in published reports from other mobile banking products, according to officials with the Novato, California-based company.
ClairMail’s bank customers have also experienced adoption rates “higher than industry averages,” which ClairMail officials attribute to the product’s two-way mobile banking and payments services and the ability for consumers to choose their preferred mobile interface.
Here’s how company officials diagram their product’s architecture:
Also this past week, TMCnet’s Nitya Prashant reported that PNC (News - Alert) Financial Services Group, serving the retail, business and corporate markets, chose ClairMail’s mobile banking product to expand its services in the mobile banking segment.
ClairMail customers have seen upwards of 25 percent adoption by online banking consumers, reportedly higher than industry averages: the industry adoption rate for a bank’s online consumer base averaged less than three percent, according to published data related to other mobile banking products cited by ClairMail officials.
The product offers two-way mobile banking and payments functionality on all mobile phones across three user interface types – messaging, mobile Web and client applications – known as the “two-way triple play.”
On one platform with a single implementation, the ClairMail System integrates with a bank’s systems of records, and provides customers with a suite of two-way mobile banking and payment services. The ClairMail System incorporates an Event Engine that can handle the potential transaction volumes from banks and deliver actionable alerts.
TowerGroup estimates that every month through the first quarter of 2009, between 150 and 300 banks and credit unions in the United States will sign contracts for mobile banking products. Mobile banking will surpass 6 million users by the end of 2008, and TowerGroup forecasts 42 million U.S. active users of mobile banking by 2012.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Michael Dinan
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