Mobile gift, loyalty, and marketing specialist Mocapay has announced that ShortStop, a Conoco-Phillips branded convenience store, will expand their current mobile gift program to include the company’s mobile loyalty solution after a successful 3-month mobile gift trial.
ShortStop’s mobile loyalty program is scheduled for launch in the second quarter of this year in conjunction with Mocapay and Smart Transaction Systems, which provides card-based payment systems, customer loyalty and customer relationship management (CRM) programs to a wide variety of companies.
The convenience store offers several benefits to its mobile gift account holders. These customers can simply use their mobile phone to transact at the point-of-sale, access their account balance and transaction history, find the nearest location, and even reload their gift/convenience account.
Company officials inform that relative to their existing plastic gift card program, ShortStop has experienced mid-single-digit consumer adoption rates of mobile gift, high single-digit mobile transaction volumes, and low double-digit mobile gift load amounts.
ShortStop appreciates the minimal operational impact of Mocapay. ShortStop co-owner, Tony Dageenakis explained that because Mocapay’s mobile gift transaction solution was seamlessly integrated with their existing plastic gift transaction process, it was very easy and simple for their employees to ensure a smooth customer experience at point-of-sale.
A video highlighting the simplicity of the consumer experience can be watched here. Both companies collaborated on this video, which shows the end-to-end mobile ShortStop gift redemption process at point-of-sale.
“We are very encouraged with the success thus far of the mobile gift program and look forward to the new capabilities that Mocapay continues to offer,” said Dageenakis.
He looks forward to their upcoming loyalty program, which will allow them to reward their best customers and also target one-to-one communication with them through Mocapay’s opt-in mobile marketing services.
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Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.Edited by Michelle Robart
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