NeuStar, Inc., a provider of clearinghouse services for communication service providers and enterprises, has just signed an extended contract agreement with Air2Web, a provider of mobile marketing and integrated mobile technology solutions, for it's Wireless Message Routing Service (WMRS).
Since 1996, NeuStar (News - Alert) has been focused on providing solutions that allow for significant cost reductions, improved time to market for new services and business growth. The company’s clearinghouse services allow customers to manage critical activities such as record exchanges, subscriber growth, network optimization, content management, and inter-network call origination and termination.
NeuStar claims that its WMRS is a cost-effective IP addressing service that enables the real-time routing of SMS and MMS wireless messages solution for wireless service providers and content providers. The service is offered by NeuStar since 2003.
With this service, when an Air2Web (News - Alert) subscriber attempts to send an MMS or SMS, the Air2Web platform queries NeuStar's WMRS database and identifies the correct destination for the message to ensure successful delivery.
"Air2Web utilizes NeuStar's WMRS in its day-to-day operations to successfully identify appropriate carrier information in order to route messages appropriately," said Curtis Rapp, vice president of Sales and Marketing at Air2Web.
"Air2Web's business is built on the ability to deliver messages successfully to carriers, and having NeuStar provide us with the appropriate carrier is critical to us achieving this goal."
Mike Misheff, vice president of Converged Addressing at NeuStar said that with WMRS, the company has proven its ability to deliver value and is pleased to continue its relationship with Air2Web.
According to Misheff, such contracts will allow the company to harness the power and efficiency of advanced IP Addressing protocols, which will help NeuStar’s customers deliver desirable MMS and SMS multimedia services.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.Edited by Stefania Viscusi
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
IoT EVOLUTION MAGAZINE
