Fixed Mobile Convergence

Novarra, the internet mobility company has stated that their newly released solutions specifically designed for smartphone category of mobile devices are supposed to offer PC like experience to mobile phone users.

 

Novarra (News - Alert) provides a high performance mobile internet product suite for operators and internet brands to create new services and revenue streams for smartphones and mobile broadband devices to mass-market feature phones and emerging market handsets.

 

Novarra claims that their Vision mobile internet and multimedia platform leverages and enhances features like HTML browsers, keyboards and touch-screens to provide a better Web experience by maximizing performance, usability and breadth of Web content for "always on" smartphone users. The Vision platform can also perform real-time optimization of on-line Web sites for feature phones and smartphones. This will enable, amongst other things, Flash and streaming video across all types of handset.

 

Novarra maintains that their user experience enhancing solutions will only be highly beneficial to operators and handset manufacturers as more and more mobile handsets offer PC levels of comfort to the users the more users are going to prefer them.

 

Analysts have stated that though there are more advanced smartphones developed to offer more than just a normal browsing experience to users there are still limitations to achieving PC levels of adoption and traffic. So it is very vital for operators and manufacturers to integrate features that address rich content and mobile context to have a competitive advantage.

 

"Smartphone users have a great platform for on-demand Web access, anytime, anywhere. With Novarra's mobile-specific feature set, consumers can obtain the user experience necessary to truly achieve the utility of the internet in your pocket," said Kevin Wallace, Novarra CTO. "It is only a matter of time before mobile internet traffic surpasses PC traffic. When the technology fulfills consumer expectations, daily usage and revenue will follow."

 

Novarra claims that their feature rich smartphone solutions are built upon the expertise they have gained in mobile internet services. And their mobility solutions for smartphones have aspects like wide content support for video, Flash, multimedia and RSS, SmartNav search, multiple viewing options, Contextual advertising for monetization of internet services, mobile widgets, Network acceleration and content optimization.

 

 

 

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