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Google Rules Mobile Search, Study Stays

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Google Rules Mobile Search, Study Stays
July 13, 2009
By Vivek Naik, TMCnet Contributor

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Opera Software ASA reportedly announced that its latest market research iterative effort titled, ‘State of the Mobile Web’ can be viewed at its specific Web space link, and the main findings are that Google is the preferred search engine for global queries and the regional preferences vary according to the search engines that people have been comfortable using in the past.

“Searching the Web via a mobile device presents an enormous opportunity for both search engines and consumers,” said Jon von Tetzchner, Chief Executive Officer for Opera. “Almost all search engines are moving forward to offer relevant and timely information based on location. Yet, consumers prefer services from the search engines they already know and use.”
Officials at Opera claim that this month’s release reveals stats on the global trends that are shaping the way the mobile Web will possibly be used, turns the focus on trends in Southeast Asia and detailed usage metrics on search engine usage on the mobile Web.
“As the mobile Web becomes more pervasive and more people have their first experience on the Web from a mobile device, it will be fascinating to see how these habits might change,” said Jon von Tetzchner. “We are certainly only at the beginning of the mobile Web revolution.”
The company says that of the Opera Mini had 25.4 million users by end May 2009, increasing the number of users Month over Month (MoM) by 8.4 percent, and year over year by 136 percent, and these users checked out over 9.6 billion pages in May 2009 alone, an 11 percent MoM increase.
In terms of data generation for operators, Opera Mini logged in with 160 million MB, or 160 Tera Bytes (PB), all across the globe and if this data, which is 90 percent compressed, is uncompressed then the figure shoots up to a staggering 1.5 Peta Bytes (PB), or 1.5 times 10 followed by 15 zeroes.
India moved up and pushed Ukraine down, Poland also moved up and pushed Nigeria down within the top 10 countries for usage, say company officials.
Opera says that all over the globe, people generally prefer to search using Google (News - Alert) on their mobile devices. However, the top spot in Russia goes to Yandex, in China to Baidu, and Yahoo in Nigeria and Indonesia.
The market analysis stats show that as far as search portals go, India is on top with 16.3 percent of page-views are from search portals, and users viewed an average of 63.7 search-portal pages per month. Nigeria comes in second overall with 26.6 percent of page-views are from search portals, and users viewed an average of 49.6 search portal pages per month.

By way of associated interest and relevant comparison, the current trends indicate that mobile usage is going down, service swapping is on the increase, and the relatively steep cost of data plans is making people either shy away from, or drop, the related service component.
These down trends were more or less predicted when an earlier report indicated that mobile phone companies and associated vendors are planning to showcase their mobile software stores and utility offerings in a hustle and bustle bid to boost flagging sales while at CTIA Wireless 2009, and the possibility of lowering plan rates to at least retain customers and is seen as a realistic acknowledgement of the hard economic times everyone is going through.
At that exhibition, service providers and technology originators were attempting to leverage other means of keeping associated mobile services afloat by showcasing new mobile music offerings, since that business stream is predicted to fetch etch a revenue of $4.4 billion by 2012 and is a hundred percent more than what it was by end 2007, and also futuristic technologies such as NFC enabled payments that could prompt users to replace wallets with mobiles.
 The major the area of concern for revenue losses and customer shift was that the current rate of data usage that is between $30 and $60 per month is steep for consumers, and companies will be attempting to find fixes during the show.
Interestingly, there is a hand-held device that allows users access to unlimited mobile data traffic for just $20 per month, has no attached contracts, and has the ability to read and send images and formats such as TIFF, JPEG and portable data files provides the user with the ability to exchange important media rich content on the fly and even read e-Books off the screen.
 

Vivek Naik is a contributing editor for TMCnet. To read more of Vivek's articles, please visit his columnist page.

Edited by Tim Gray

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