Fixed Mobile Convergence

Mocapay, a provider of mobile wallet services, announced recently that Maiberry, a retailer located in the Pearl Street Mall in Boulder, Colorado, specializing in all-natural and organic frozen yogurt and smoothies, has chosen Mocapay (News - Alert) for launching its mobile marketing program.

“As consumers become increasingly dependent on their phones, establishing a mobile communication channel with them is imperative to the growth of our business,” said Trang Mai, owner and founder of Maiberry, in a release. “As we expand our store operations, Mocapay will help to drive additional acquisition and retention as we build a mobile marketing database of Maiberry customers.”

Founded in 2006, Mocapay provides a platform that supports integrated mobile payments, marketing, and distribution at point-of-sale. The company enables its users to mobilize their gift and loyalty card program with their mobile phone. It provides consumers with a mobile receipt instead of paper. Users have the flexibility to reload their mobile gift via their mobile itself. It offers real-time communication, real-time redemption and offers at point-of-sale using a consumer's mobile phone.

Maiberry claims that the company has been gaining acclaim from their surrounding residents due to their health-conscious, and tasty, approach to their menu. This current partnership with Mocapay will enable Maiberry to market their brand through the use of mobile marketing services.

Through various promotional events, collateral, and SMS text campaigns, Maiberry will encourage consumers to visit their stores via special offers.

“As Maiberry continues to grow in the marketplace, we look forward to the opportunity of expanding their brand and consumer reach through our robust mobile marketing platform,” said Kevin Grieve, chief executive officer at Mocapay.