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MLB Team Opts for Fan-Interactive Mobile Social Media Schemes

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MLB Team Opts for Fan-Interactive Mobile Social Media Schemes
August 24, 2009
By Vivek Naik, TMCnet Contributor


Stats once claimed the not even a single New York Mets pitcher had ever thrown a no-hitter for 7,500 games, and now the franchise management has magnanimously opted to allow its record-setting fans, who set a 29-year baseball attendance record in the Big Apple (News - Alert), to pitch no-hitters via several innovative social media options.

Txtstation reportedly announced it has partnered with Verizon Wireless and the New York Mets to deliver a comprehensive in-park mobile entertainment package via a variety of partner driven promotional campaigns as a means to engage fans and make the Citi Field experience even more fun and enjoyable.
"The New York Mets truly understand the power of mobile and we could not be more excited to launch this campaign in conjunction with Mets and Verizon (News - Alert) Wireless," said Michael Falato, vice president of sales and business development for Txtstation, in a statement.
Collaborative efforts, such as this one, are in keeping with one of the seven mantras of the time, which dictates that organizations must make serious efforts to reach out and work with each other. The seven guidelines for succeeding in current economic environment are collectively called the “CES (News - Alert) 7 “and were unveiled at the Consumer Electronics Show this year.
The popularity of mobile phones may be gauged by the following commentary: 1.21 billion mobile handsets, including 171 million smart phones, were sold in the year 2008 resulting in a 5.4 percent increase in sales over the previous year and brought the total number of mobile phones ever sold to 4 billion all across the globe by the end of 2008. Current indications are that sales are still going strong.
Official sources at Txtstation said that Verizon is offering the accompanying mobile services and their own company is powering the social media interactive content to help fans have an added immersive dimensional experience now via their mobile hand held devices by allowing them to interact with the video board.
Txtstation said the new social media schemes are Verizon Fan Choice Awards, Wise Eight Inning Sing Along, Caesar's Fan Forum, Xerox Fan Photo, and Txt-of-War, and added that for each of the promos, voting results and content are displayed in real time on the video board in high definition giving fans an enriched, exciting, interactive and socially trendy atmosphere within the Citi Field park.
This strategy of leveraging a social media platform to keep baseball fans entertained is in sync with the growing consumer trend which indicates that a high percentage of people turn to social networks to communicate, recommend and seek advice for all sorts of stuff. There are specific Webspaces that leverage social networking recommendations for the hospitality industry, the travel industry, shopping industry, parent-teacher-student study sync up, company marketing strategy, landing venture caps and angelic investors, and for pubs.
Txtstation officials said the ‘Verizon Fan Choice Awards’ promotion is an all-night poll that let fans air their views on all things ‘Mets,’ and the ‘Wise Eight Inning Sing Along’ promo is a fan driven demand by majority votes for the song of popular choice to be played during the eighth innings break.
The company also said the ‘Caesar's Fan Forum’ promo is user-generated multimedia opinion-based content based on previously deemed topics, while the ‘Xerox Fan Photo’ promo collates and displays photos sent live by fans via a constantly updated slideshow. Meanwhile, the ‘Txt-of-War’ promo lets fans on the right side of the stadium versus the left side of the stadium vote on various topics.

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Vivek Naik is a contributing editor for TMCnet. To read more of Vivek's articles, please visit his columnist page.

Edited by Amy Tierney

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