Nero, a company that enables liquid content creation and distribution, has reportedly unveiled Nero (News - Alert) MobileSync for smartphones that offers hardware-agnostic platform of fully customizable PC applications for mobile handset, netbook, gaming console and ultra-mobile PC manufacturers.
Officials at Nero said that, they have created this new platform with a vision of enabling liquid media, a strategy to support the creation and distribution of content anytime, anywhere and on any device, as company has a track record of platform neutrality and a standards-based approach to development that breaks down the barriers caused by proprietary applications.
This new platform is designed to enable both mobile handset manufacturers and network carriers to enhance their user experience, increase their revenues via sales and advertising channels to the desktop, and better maximize the PC as the hub of the connected digital home without costly investments in desktop application development.
In addition, Nero MobileSync allows partners to select from a wide range of components, including customizable User Interface and workflow that can be integrated into existing applications and that leverage Nero’s core multimedia technologies.
Udo Eberlein, CEO, Nero AG they have created Nero MobileSync by understanding that success in the portable device marketplace comes from the ability to quickly and easily unify the islands of digital content that consumers are creating on their various devices.
He said that the company is providing the complete infrastructure needed for the seamless transfer of this content between devices. This allows network carriers and manufacturers of handsets, netbooks, and ultra-mobile PCs alike to differentiate their user experience and maximize revenue opportunities while fulfilling our vision for the liquidity of digital content.
Nero is currently offering Nero MobileSync to mobile OEMs. Tjhe company also provides strategic partners with applications, codecs, tools, software development kits, and programming interfaces for use with a variety of the latest platforms and devices.
Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.Edited by Erin Harrison
Internet Telephony Magazine
Click here to read latest issue
CUSTOMER 
Cloud Computing Magazine
Click here to read latest issue
IoT EVOLUTION MAGAZINE
