Fixed Mobile Convergence

Roamware (News - Alert) Inc., a supplier of roaming and mobile financial services solutions, recently announced that its Network Traffic Redirection (NTR) solution now serves more than 200 mobile service networks across the world.

This is a major landmark achievement for Roamware, which currently serves more than 400 mobile operator networks globally.

Roamware’s Network Traffic Redirection (NTR) is a unique application which helps mobile operators to actively participate in and influence the choice of service network by the subscriber who intends to move out of his home network. With the NTR, service providers can influence their subscribers to migrate to the network of their associate partners; this ensures that their subscribers continue to enjoy uninterrupted service at the same service quality. Their operator clients can also keep the extended revenues from roaming within its operator group.

In a press release, John Jiang, EVP and chief technical officer at Roamware, said, “Our philosophy with products has not just been to offer solutions, but also to ensure that the customers experience continuous return on their investment. While we pioneered the solution and hold patents around NTR, we are continuously adding value to the original solution in the form of a value-added module that further extends the returns from the solution."

According to Richard Grohol, EVP for worldwide field operations at Roamware Inc. NTR had been present in its operating segment for several years now but the product continued to enjoy a sustained demand from its core consumers. He noted that several of their existing clients were also moving to the much higher version 6.1 and also subscribing to the OTA-integrated redirection and Advanced Subscriber Profiler value added modules which the company has recently launched in the market.

Roamware is purported to be the global market leader in the mobile roaming solutions market with an estimated 60 percent market share in the voice and data roaming segments for GSM, 3G and CDMA technology platforms.