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Cover2go Offers Mobile Insurance with Clickatell

Fixed Mobile Convergence

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Cover2go Offers Mobile Insurance with Clickatell
November 09, 2009
By Anuradha Shukla, TMCnet Contributor

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Metropolitan Cover2go is reportedly using mobile technology to distribute insurance to both un- and under-insured people.
 
Clickatell is providing client with their Enterprise USSD solution and Cover2go is using it to improve insurance access, advance sales efficiencies, and streamline business processes. All these improvements are delivered with the help of mobile phones. The alliance has already delivered results with Cover2go officials reporting significant reduction in the cost of insurance and improved insurance accessibility in remote areas.

 
Cover2go's Raymond Africa, head of IT Infrastructure and Process, said the increasing penetration of cell phones in South African market. This rapid increase made them realize the importance of developing a well thought out mobile distribution strategy because Cover2go is designed to reach people who fall outside of the gambit of traditional insurance models.
 
"We chose Clickatell (News - Alert) because they have seen what works and what doesn't when deploying mobility strategies in our part of the world," Africa said in a statement.
 
Clickatell-powered USSD solution enables customers to activate insurance vouchers via mobile by texting Cover2go's unique short-code, 120*C2GO# (120*2246#). This eliminates the need for a sales representative and reduces costs. Mobile enrollment also lets Metropolitan Cover2go streamline internal processes for accurate verification, as well as automated data confirmation.
 
Pieter de Villiers, CEO of Clickatell, said companies can learn a great deal from the deployment by Cover2go, a company that brings the next wave of financial services to a largely underserved market. Clickatell officials are excited about the potential market growth and their role in enabling financial services providers to remain relevant with their ever-increasing mobile customers as they introduce successful mobile banking and insurance products in developed and developing markets, he said.
 
Clickatell USSD solutions offer a number of benefits to Metropolitan and their customers. They provide more security as USSD allows session-based communication between the server and the mobile device and no information is left on the device.
 
Real-time connections and possible and consumers now have more insurance options. This means Metropolitan has more returning customers and provides more insurance options for those who need it.

Anuradha Shukla is a contributing editor for TMCnet. To read more of Anuradha’s article, please visit her columnist page.

Edited by Amy Tierney

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