Messaging Company Acision (News - Alert) announced today that its Multimedia Messaging Service Center, or “MMSC,” has been selected by MobileOne, or “M1,” a mobile communications provider in Singapore, to support ongoing growth in MMS traffic.
P Subramanium, chief marketing officer of M1, said that the new MMSC will greatly enhance the capability and sophistication of M1's multimedia message delivery service for both the enterprise and consumer segments.
“It will give us the capacity to handle future demand for this service and help drive growth in non-voice revenue,” Subramanium said. “In particular, we will now be able to offer the full multimedia effects of visuals and sound in our location-based advertising and application-based services to our clients in the retail and other commercial sectors.”
“They will benefit from more impactful and efficient messages to their target audiences and enjoy greater success with their customer communication campaigns,” Subramanium added.
Multimedia Messaging Service, or “MMS,” is a service that allows mobile subscribers to exchange multimedia contents such as images, audio, text, video and combinations of these with other mobile subscribers. Reportedly, in the last year, MMS traffic volumes have increased by 14.4 percent in Singapore, and reached more than 10 million multimedia messages in 2008.
Acision's MMSC architecture is said to enable M1 with the capacity to process high volume MMS traffic and efficiently manage that traffic during peak periods. M1 now has a multimedia channel that enables person-to-person, premium content and application-to-person messaging, which requires an efficient support system, company officials said.
“MMS may have had a slow start in life, but with the proliferation of MMS capable handsets and the adoption of 3G services, we are now seeing ongoing growth year-on-year. It is therefore critical for M1 to exploit sticky market trends like mobile social networking and advertising to drive usage of MMS and secure greater revenues,” Mark Williams, senior vice president and general manager of Acision in Asia Pacific, said.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.Edited by Kelly McGuire
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