An industry analysis of 55,000 discussion-oriented messages, or “tweets,” shows that the public is embracing Apple’s (News - Alert) recently announced iPad.
Attensity Group, has released its analysis of Twitter discussions to the hotly anticipated launch of the Apple iPad. According to company officials, 55,000 discussion-oriented messages, or “tweets,” were pulled from Twitter and then analyzed. Twenty-thousand tweets were pulled in the two hours prior to the Jan. 27 announcement and another 20,000 two hours post-announcement; and an additional 15,000 four days later.
As TMCnet reported, Apple CEO Steve Jobs introduced Apple’s much-anticipated iPad in San Francisco last week. This new tablet-style device provides the iPhone’s (News - Alert) capabilities in a larger format, making it ideal for surfing the Web, e-mailing, viewing photos and videos, playing games, and – watch out Kindle – reading ebooks.
Before the announcement, at least 50 percent of analyzed tweets expressed positive sentiment towards the iPad. That number jumped to 71 percent in the two hours following the announcement, with extremely negative sentiment disappearing to a statistically negligible one percent, according to Attensity Group.
Four days later, positive sentiment still tipped the scales at 69 percent – good news for Apple. The five issues most commonly discussed in those positive tweets were the iPad’s applications, screen quality and keyboard; its comparison to the iPhone; and its potential as an Amazon Kindle “killer.”
For those people who disliked or even hated the iPad, the reasons most often expressed are related to its lack of support for Adobe Flash technology; lack of a camera; inability for the user to replace the battery himself; or that the person already has an iPhone or Kindle and thus views the iPad as redundant.
Jobs reportedly called the new gadget “more intimate than a laptop and so much more capable than a smartphone.”
The company faces an uphill battle with the iPad, as a variety of companies in the past decade have introduced devices in the tablet category, but none have seen success in the marketplace.
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