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Smaato Announces SDK for iPhone, Android

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Smaato Announces SDK for iPhone, Android
February 15, 2010
By David Sims, TMCnet Contributing Editor


Smaato (News - Alert), a mobile ad optimizer and mobile advertising company, reportedly announced new SDKs supporting iPhone and Android (News - Alert) devices.

The SDKs will come with free analytics and a new reporting dashboard to visualize usage data and keep track of advertising revenues, company officials said.
The new SOMA SDK for Android, according to company officials, 'grants access to 35 ad networks to serve display ads within apps and mobile Web sites on Android handsets.' Smaato officials claim their metrics showed 'a significant uptake in click-through rates from Android phones for January 2010.'
New publishers that sign up during MWC will have a chance to win an Apple (News - Alert) iPad if they use the easy registration at: with the promocode “ipad2010,' as well.
Smaato is also announcing New York based adsmobi as the 35th ad network partner for the SOMA platform. Adsmobi will use the Smaato services already available to SOMA ad network partners. 'More targeting data, better forecasting tools and media buying features will be made available in future SOMA platform releases in order to enhance the value for ad networks partners worldwide,' company officials promise.
Recently, Smaato published the Smaato Mobile Advertising Metrics for January 2010. January's metrics show 'a significant improvement' of Android device click through rates compared to the past month, but Symbian (News - Alert) handsets remain top of the list.
The Smaato Metrics present for the first time also the average response time of ad networks worldwide as 256 milliseconds and the ad network fill rates for India and the UK.
The boost in Android CTR comes with a large uptake in Android ad requests in the Smaato network and newly introduced Android phones by Google (Nexus One), Motorola (News - Alert) (Droid) and handsets branded by mobile operators. The numbers suggest that there have been a mix of high performing advertising campaigns that where interesting to the Android audience and it could be attributed to new owners of handsets that are curious about responding to mobile advertising.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Amy Tierney

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