Fixed Mobile Convergence

Mobango recently announced that its Pay per Promoted Downloads Platform, or “PPD,” service is between 5 to 20 times more effective than in traditional promotion methods for applications. The PPD is a bidding system that allows content owners to bid for premium visibility on Mobango, but only pay for the downloads they receive. Since developers are required to pay only when they get downloads, they are able to generate new users at a fraction of the cost of traditional cost per click, or “CPC,” or cost per impression, or “CPM,” campaigns.

Fabio Pezzotti, CEO of Mobango, said that the viral nature of the Mobango community adds to the effectiveness. The PPD allows developers and content owners to geo-target their campaign by region and by handset and to allocate a daily budget of around $100 per day for promoting a particular app or mobile site.

Mobango provides powerful analytics to help developers understand their users Developers are allowed to set their maximum bids for a time period and download (e.g. $0.30 per download). By using this option, the developer is in full control of their success and can see the install base of their application grow.

“For a developer, if you promote on Mobango, it’s not just random users downloading your app, but a member of our community,” Pezzotti said. “The various social features in Mobango mean that developers can create strong, long-term relationships with their customers, hence the effectiveness of the Pay per Promoted Downloads Platform at Mobango.”

Mobango not only offers PPD on a self-service basis, but also an “assisted PPD” for brands and agencies. The Mobango community has more than five million young early adopters and over 1.1 million pieces of content fully optimized for over 2000 phones. Mobango currently offers the largest catalogue of such user-generated content, application and games for mobile device users. During 2009 Mobango saw a 500 percent increase in mobile applications downloads, with downloads topped a staggering 23 million in December.

Mobango is the first “Social Mobile Application Centre” its purpose is to provide mobile consumers with an online and mobile service platform that allows them to create, store, share, download and play every type of mobile content, and for Brands, Publishers, Developers to generate massive distribution of their mobile Applications.