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T-Mobile Introduces Nokia E73 Mode QWERTY Smartphone into US Market

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T-Mobile Introduces Nokia E73 Mode QWERTY Smartphone into US Market
June 07, 2010
By Hans Lewis, TMCnet Contributor

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Nokia claims that its new E73 Mode smartphone is designed to help balance the need to stay connected with one's work and personal life at home or on the go. The phone will be available exclusively to T-Mobile (News - Alert) USA customers. The Nokia E73 Mode, a Wi-Fi calling enabled QWERTY smartphone operating on T-Mobile's blazing-fast 3G network, includes Nokia's unique Switch Mode feature, which allows consumers to switch between fully customizable home screens that help promote a work-life balance.

 
Mark Slater (News - Alert), vice president of sales at Nokia said, 'The Nokia E73 Mode brings style and function in an affordable device without compromise. Working together with T-Mobile, the Nokia E73 Mode enables us to bring our customers a 'Work & Life' solution that allows consumers and businesses to be as productive as possible, while still providing an exceptional consumer value and performance.'
 
Travis Warren, director of product marketing at T-Mobile USA said, 'T-Mobile is committed to providing a variety of devices that serve our customers' needs to stay connected to the central people in their lives including family, friends and even colleagues from the office. With the Nokia E73 Mode, we're excited to offer a premium device at an attractive price that helps Mom and Dad put work aside and make their family the top priority.'
 
The Nokia E73 Mode is the thinnest full QWERTY keyboard smartphone available from T-Mobile and is the perfect device for business customers and consumers who appreciate both form and function. T-Mobile customers also continue to get great mobile coverage with the device's Wi-Fi calling capabilities, which allow consumers to use both cellular and Wi-Fi networks for voice calling. With Mail for Exchange, based on Microsoft (News - Alert) Exchange ActiveSync, consumers can receive their corporate e-mail, contacts and calendar pushed directly to their device.
 
 
The Nokia E73 Mode comes pre-loaded with services and applications to make life easier, more fun and more efficient. With Ovi Maps, a turn-by-turn navigation solution from Nokia that uses the device's built-in GPS at no additional cost, consumers can get from point A to B with voice-guided directions - even when walking. Also pre-loaded on the device is the Ovi Store by Nokia, which provides access to thousands of compelling applications and games including 'Shazam (News - Alert)' and 'Call of Duty: Modern Warfare.' In addition, Ovi Store enables a simplified purchasing experience for consumers by allowing payment for content billed to their monthly T-Mobile bill or via credit card.
 
The Nokia E73 Mode includes support for services such as IBM Lotus Traveler, support for and access to Salesforce.com, Bloomberg and more to help business customers bring their office with them while on the go. The Nokia E73 Mode also comes pre-loaded with many business productivity tools allowing employees to take their office with them wherever they may be. With applications such as Ovi Files, QuickOffice (News - Alert), Adobe PDF Manager and ZIP Manager, files can be easily accessed, sent, viewed and edited right from the device, allowing customers to be more productive from nearly anywhere.
 
The Nokia E73 Mode comes with a full QWERTY keyboard, 5 megapixel camera with flash and autofocus, Wi-Fi for voice and data, long battery life, personal and corporate e-mail access, a full HTML Web browser with support for Adobe Flash, media player and more. With a full portfolio of multimedia functionality combined with Ovi Services, the Nokia E73 Mode provides consumers with everything they need to get the most out of their personal life.

Hans Lewis is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

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