Fixed Mobile Convergence

India happens to have world’s largest youth population.

Thus, it should come as no surprise that Virgin Mobile (News - Alert) India targets the subcontinent’s youth as its primary customers. The tying up of Virgin Mobile India and world’s second largest app store, GetJar, brings some real good news for the country’s youth---the alliance between the country’s only youth focused brand and the world's largest cross platform mobile applications store--- currently offering more than 70,000 free mobile games and applications to its users--- opens up the treasure-trove of unlimited fun and utility applications for all major platforms.

Under the alliance Virgin Mobile customers will have access to a wide gamut of applications ranging from games, education, social networking, entertainment, finance, food, health, search, lifestyle and several other utility applications. And these include the popular applications such as Facebook (News - Alert) Mobile, Yahoo!, Nimbuzz, Opera Mini Browser, eBuddy and thousands of others. Thanks to the teaming up of the two organizations---all thse exciting applications can now be easily downloaded across all major platforms.

It can be mentioned here that GetJar is the world's second largest apps store, second only to the Apple (News - Alert) App Store, with over 1 billion downloads to date. GetJar achieves an average of almost three million downloads per day globally and adds hundreds of new applications every week to its repository. The company uniquely adopts an open market approach, which allows it to deliver applications for both feature phones and smart phones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian (News - Alert) among others. Currently GetJar’s offerings include more than 75,000 mobile applications and they are used by the consumers in more than 200 countries.

“This alliance with GetJar is an initiative in line with our strategy to engage and enthrall the youth with the latest innovative cutting-edge content on the move. Mobile applications and games garner a significant share of time spent on the phone by the youth today. We are excited to announce our alliance with GetJar; the world's largest cross platform application store. This will provide our users free, easy access to globally acclaimed applications, games and will further reiterate our commitment to offer the best value-for-money services to our valued customers,” M.A. Madhusudan, Chief Executive Officer, Virgin Mobile India, commented.

“App Catalogue Express is a white label solution designed to make it quick and easy for carriers, aggregators and partners to seamlessly launch a pre-populated app store across all major platforms and devices. It's a pleasure to partner with a youth focused brand like Virgin Mobile in India. We look forward to garnering a significant mindshare amongst the youth with this alliance,” Ilja Laurs, founder and CEO of GetJar, said.

Virgin Mobile subscribers can visit the link: http://m.virginin.getjar.com to access GetJar's world of applications. This link is currently available on Virgin Mobile India's WAP portal (Vbytes) on GSM platform across 16 circles - Karnataka, Andhra Pradesh, Tamil Nadu & Chennai, Kerala, Orissa, Mumbai & Maharashtra, Kolkata & West Bengal, Haryana, Bihar, MP&CG, Punjab, UP (E) and UP (W).

The company officials informed that Virgin Mobile India users will be able to download all applications free of cost. Only the data browsing charges of 1p/kb will be charged on access.