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Gadgets -Study: Gadgets Don't Make You as Cool as You Think

February 15, 2011

Study: Gadgets Don't Make You as Cool as You Think

By Susan J. Campbell
TMCnet Contributing Editor

Do your gadgets reflect your personality? Apparently, if you think you’re cool, the iPad may not help promote that concept, according to this Retrevo post. This concept is based on a Retrevo Gadgetology study that asked consumers whether they notice other people’s gadgets and how they affect their opinions of them.

According to this study, using an iPad is actually lower on the list of things men and women might find attractive – it is even beaten by reading a book among those younger than 35 years old. Retrevo couldn’t offer a reason why – other than perhaps the iPad owners are resented by the non-iPad owners.

At the top of the list of things people under 35 find attractive, 50 percent of men said that they find people with cool phones to be more interesting. This same group also appeared to be impressed by the laptop someone might be toting. Women in the same age group, however, say they are less impressed by people’s gadgets as only 36 percent of them say they find cell phones impressive, and 38 percent of the same group like people with cool laptops.

Is it surprising that Bluetooth headsets and phone holsters are actually turnoffs? In reality, they will attract certain techies, but don’t appear to be as cool as the latest smartphone. Study results show that about a third of men and women under 35 find a Bluetooth headset to be unattractive.

Gadgets may be more likely to be checked out at work as more than half in this same age group said they notice their co-workers’ gadgets. A social gathering was the second most likely place with slightly less than half of the same group. At the same time, more than a third of the same age group may be drawing conclusions about you according to the gadgets you have at the local coffee shop, bar, school or even the gym.

For individuals who make more than $200,000 a year, 71 percent said they found cool phones attractive while 61 percent said a cool laptop was more appealing, and 54 percent liked the iPads. There appeared to be a pattern where the higher the income, the more likely the person was to be attracted to other people with cool gadgets and less attracted to artistic types.

The overall study confirmed that personal electronics can make a big impression on someone just like right clothes, shoes, handbags or other apparel. Gadgets and accessories are likely to become more common as a form as self-expression and social advantage.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan’s articles, please visit her columnist page.

Edited by Tammy Wolf

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