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Apple AirPlay and Pure Make Streaming Media Easy

August 28, 2012

Apple AirPlay and Pure Make Streaming Media Easy

By Stefania Viscusi
Assignment Desk Editor

If there’s anything consumers have benefited from in a world filled with competitive companies all looking to offer the newest, greatest gadget – innovation and convenience top the list. Solutions that make it possible to do more – without having to exert more energy on our part – are being introduced daily.  One player, perhaps the most known in this market, Apple (News - Alert), continues to deliver on that promise of convenience and ease with its offerings.

Coinciding with Apple’s motive to deliver innovative solutions is Kings Langley, U.K.-based Pure – the maker of music streaming and radio systems. With their latest device, the Contour 200i Air,  Apple AirPlay can be used to stream music from a PC, Mac, iPad, iPhone (News - Alert) or iPod Touch over a wireless network. 

This type of wireless streaming removes the need to dock the actual device to the radio and makes accessing and playing music from anywhere within a wireless network possible. 

Apple’s AirPlay (News - Alert) lets users enjoy their iTunes library from any room, at anytime, and can even stream music in more than one room as long as multiple AirPlay compatible speakers are in place.

Contour 200i is available at an MSRP of just $269 from, and, with more retailers to follow.

Sound clarity is not sacrificed with 3.5-inch dual full-range speaker drive units and DSP corrected high-efficiency audio amplifiers. When an Ethernet port or wireless network is not available, the device also has a dock to support charging and music playback from devices.

“Some day we’ll wonder why we ever had to physically connect devices, and Apple AirPlay is leading that behavioral shift,” said Peter Blampied, Pure’s director of sales. “Nothing beats the convenience of sitting back in your armchair while controlling your music collection with your iPad or iPhone, while the music itself is played beautifully by Contour 200i Air.”

For the growing market of Android (News - Alert) users out there, the company is also noting a future software update will be made available to offer streaming to Contour 200i Air.

During a recent interview with TMCnet, Blampied noted that the company is providing solutions for the increasing number of consumers looking for ways to wirelessly stream their content. 

Answering to the need, Blampied said, is the company’s range of, “seven wireless music and radio systems which deliver a mix of Internet radio and streaming of local and cloud-based content.”

“Pure also has a free companion Pure Lounge App for Android and iOS personal devices that enables access to tens of thousands of internet radio stations, on demand content internet radio stations, on demand content (podcasts and listen again programs) and ambient sounds, as well as the ability to discover, explore and listen to millions of music tracks via the cloud-based Pure Music subscription service, which will be available in the U.S. later this year.” 

In related news, recent rumors have begun to surface about Apple possibly updating its Airplay technology along with the upcoming release of iPhone 5 on Sept. 12.

According to one source, the new name for their updated technology may be ‘Apple Direct’ and will allow the Apple device to “form its own network” for connecting to stream wireless music – as opposed to having to locate a WiFi network to stream from - with the current version. Apple has not confirmed or commented on any of the speculations.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Allison Boccamazzo

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