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Sony Set to Launch Ultra-HD Televisions by end of 2012

August 30, 2012

Sony Set to Launch Ultra-HD Televisions by end of 2012

By Oliver VanDervoort
Contributing Writer

It doesn’t seem that it was that long ago that HDTV was the biggest thing since sliced bread. Ultra sharp picture on a giant screen was all the rage and it didn’t seem like there would be anything around to replace it anytime soon. In the world of consumer electronics a company can’t rest on its laurels and since the first HD televisions were released there came the resurgence of 3-D technology. 3-D televisions followed shortly thereafter. It appears that the next step in television technology is about to hit the market with Sony’s announcement that it will be putting out ultra-HD or “4K” definition televisions by December.

Sony announced the news on Wednesday, saying that U.S. stores will be selling the 84-inch screened televisions.   Those measurements alone mean that the screens will be four times bigger than the average 42-inch models. While the screens are set to broadcast a picture that is also four times as sharp and clear as the best HD televisions on the market today, there is little programming that can actually take advantage of that kind of picture. Sony, which says it will officially unveil these new television sets within the next week, said there are a couple of different ways to take advantage of the 4K televisions. 

Sony says that a computer that is hooked up to these televisions will be able to broadcast in the new HD and that the sets will work to “upscale” current HD broadcast television and Blu-ray discs. The company says that while some might wonder why they would bring this to market before the world seems ready for it, they view it much the same way as the DVD or the CD was back when they were new.

"We always get this question when we launch beautiful new technology: Where's the content?" Sony CEO Phil Molyneux said. "Did we bring the content to market? Yes, we did."

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Edited by Brooke Neuman

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