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Apple Uses 'Out-of-the Box' Green Technology for Its New iPod Packaging

October 11, 2012

Apple Uses 'Out-of-the Box' Green Technology for Its New iPod Packaging

By Cheryl Kaften
TMCnet Contributor

Apple (News - Alert) has created biodegradable packaging for the new fifth-generation iPod Touch and seventh generation iPod Nano.

This has not been announced by the Cupertino, California, computer and consumer electronic company, although Apple does reveal on its environmental website page that millions of iPhone (News - Alert) packages are now being made from renewable tapioca paper foam material—which probably is a component of the iPod box, as well. 

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The scoop on this subject came from Mashable Tech—and since we don’t usually immerse our new consumer product packaging in warm water immediately following a purchase, we are wondering how staff writer Lance Ulanoff first discovered that the case in which his iPod arrived would dissolve to pulp when completely wet.

Ulanoff has prepared a convincing video, showing the earpod case transforming to a white mush just moments after total immersion (with a little helpful prodding and pushing to speed the process along). He warns, “Do not, however, try to dip the iPhone 5‘s earpod case into water. That thing is all hard plastic.”

This week, Apple began shipping the fifth-generation iPod Touch to customers who pre-ordered the new device and it already is on display in a Hong Kong Apple retail store. It comes with some nifty features, including a four-inch display and an easy-to-use five-megapixel backlight-illuminated camera with panoramic photography and editing functionality. What’s more, it’s available in several new colors, including gray, black, blue, green, and red — and we hear that it’s packing Siri, too.

The fifth-generation Touch will cost customers $299 for the 32GB model and $399 for the 64GB variant. The company says the new model has “improved” battery life, and can play back tunes and videos for 40 and 8 hours respectively.

The new iPod Nano is not shipping yet, but we guess that Ulanoff has better connections than we do! The price for the seventh-generation version is $149.

Edited by Brooke Neuman

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