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Toshiba Highlights Advancements in Photography with Flash Technology

October 11, 2012

Toshiba Highlights Advancements in Photography with Flash Technology

By Shamila Janakiraman
TMCnet Contributor

The art of photography is not what it was some years back. The evolution has been phenomenal considering the technology behind taking a picture and developing it. Now everything is digital, owing to NAND Flash technology invented by Toshiba (News - Alert) 25 years ago.

Toshiba has released a series of NAND Flash Deprivation Experiment videos which enumerates the changes that photography has witnessed since the invention of flash technology.

NAND flash refers to the non-volatile semiconductor memory, which offers high-capacity data storage and makes possible the portability of large volumes of music, photos, videos, e-mail and other data on consumer electronic devices.

The application of NAND flash in photography does not help in the actual taking of pictures, but makes the process easier and enhances the results, said officials.

Recently, Toshiba unveiled FlashAir a SDHC memory card with embedded wireless LAN features meeting SD Memory Card iSDIO standards. Using this, consumers can send photos and content wirelessly from the camera to the cloud, PC, printers or smartphones.

The company also launched an microSDHC EXCERIA memory card, which is small and designed for use in extreme conditions requiring better performance and reliability as in professional and sports photography.

Toshiba also announced key statistics about the field of digital photography. The digital photography industry value encompassing devices like cameras, lenses, printers and accessories has crossed $68 billion.

It is expected that the global market for digital cameras will reach 155 million units by 2017, according to Global Industry Analysts, Inc.

The Camera and Imaging Products Association (CIPA) revealed that digital camera shipments by CIPA members have increased by 27 percent overall in the first half of 2012 compared to the same period in 2011. Also, mobile developers are pouring in money to meet demands for photo apps to serve camera phone photographers optimally.

NAND Flash not only finds application in photography, but also in other devices like tablets where it enables computing with flash memory. In smartphones, flash makes it possible to stream video, take pictures, tackle e-mails and use GPS. In eReaders, flash technology makes digital ebooks and periodicals portable.

It is used in music (MP3) players, video cameras, ultrabooks, game consoles, digital voice recorders, vending machines, printers, digital TV and so on. In enterprise applications, including data centers, NAND flash offers lower latency and green storage.

Edited by Braden Becker

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