Nokia is looking to gain lost ground with a partnership with Verizon (News - Alert) Wireless to sell the Nokia Lumia 822.
This is a business move that has Nokia hopeful to take a bite out of the smartphone market that is currently dominated by Apple’s iPhone and Samsung’s (News - Alert) Galaxy models, and regain its lost foothold in the mobile device market.
This new phone model is expected to be available to Verizon customers some time during the fourth quarter of 2013.
The actual price for the Lumia 822 has yet to be disclosed, but it has been disclosed that the phone will feature the new Microsoft Window Phone 8 software, an eight-megapixel camera, and wireless charging capabilities.
It will also include Nokia’s (News - Alert) City Lens app, which offers users insight into points of interest within a city.
This model is the first Nokia device offered by Verizon Wireless in three years. The company’s head of sales and marketing, Chris Weber, told Bloomberg (News - Alert), “This is a market that has lots of impact globally and lots of influence, so it’s one we have to get right.”
With AT&T selling Nokia’s high-end Lumia 820 and Lumia 920, Nokia has high hopes with Verizon adding the Lumia 822 that they can get back into the smartphone game.
Nokia was once the largest mobile phone producer and has fallen far behind, due to the immensely successful iPhone and Galaxy lines of smartphones.
Nokia is facing the same fate as a former giant in smartphones, Research in Motion’s (News - Alert) Blackberry, trying to stay relevant with new hardware before the industry leaves them behind. The Lumia line and Blackberry 10 are due out in the fourth quarter, and without success, could be the last phones produced by either company.
If they are successful, these new models from Nokia and Research in Motion could be potentially disruptive to the duopoly that Apple and Samsung currently have.
Edited by Braden Becker