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Sennheiser Tourguide Helps HMMA to Achieve the Milestone of 100,000th Tour Visitor

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November 01, 2012

Sennheiser Tourguide Helps HMMA to Achieve the Milestone of 100,000th Tour Visitor

By Anshu Shrivastava
TMCnet Contributor

Audio specialist Sennheiser has recognized Hyundai Motor Manufacturing Alabama (HMMA) for the milestone achievement of its 100,000th tour visitor.

Tim Haseltine, assistant manager for public relations and tours at HMMA, said that without the Sennheiser Tourguide, it would not have been possible to give tours to 100,000 people over the last few years.

“The system gives us the ability to talk live, be spontaneous and react to various things that happen on the tour,” Haseltine said, adding that the end result is that the company’s guests have a great experience.

For HMMA, the Sennheiser Tourguide system has been an instrumental component, enabling it to usher guests via the automotive manufacturing plant in Montgomery, Alabama. The plant manufactures the company’s Elantra and Sonata automobiles.


Company officials said it has been using Sennheiser's Tourguide headsets since the tour program began in October 2005.

Initially, HMMA deployed 60 Tourguide 1030 series wireless headset units. Soon, another 40 units were added due to the increased amount of the tour guests.

With the Sennheiser Tourguide system, HMMA has been able to offer live, interactive tours of its manufacturing facility, which is 3.5 miles long, according to company officials.

In noisy environments such as the automotive manufacturing plant, the Sennheiser Tourguide system connects the tour conductor directly to guests with pristine, clear audio. In addition to providing crisp and intelligible audio for the constant stream of guests and tour groups, the wireless function of the headset also provides HMMA with significant cost savings in repairs and replacements since it is durable.

“We translated and recorded the 'live' tour in Korean,” Haseltine said. “We then feed the narrative into the Tourguide system via an Apple (News - Alert) iPod so Korean guests can understand the tour when our American tour guides are taking them through the plant.”

Baycom, a dealer of Sennheiser, deployed the original system used in the HMMA facility. The dealer will now help HMMA upgrade to the next generation of the Sennheiser Tourguide system.

“The Tourguide 2020 system will give Hyundai added functionality and flexibility for its facility tours,” said Vanessa Jensen, senior product specialist for integrated systems at Sennheiser’s U.S. headquarters, adding that the superb sound quality and durability of the Tourguide wireless units have provided HMMA tourists with an exceptional experience since the facility opened seven years ago.

Tourguide 2020 is a reliable digital audio system. Company officials said that with up to six channels of crystal clear wireless audio, simultaneous tour groups are easily supported.

Recently, Sennheiser said it’s offering its Tourguide 2020 system for limited time 30-day free trial.




Edited by Braden Becker

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