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DC's E-comics Now Available on Multiverse Devices

November 08, 2012

DC's E-comics Now Available on Multiverse Devices

By Shankar Pandiath
TMCnet Contributor

If you are a DC Comics fan, good news is coming your way. Now you won’t need a cosmic treadmill of devices to get your fix of DC Comics, as the publisher will now be loading its weekly releases on the shelves of Nook, Kindle and iBookstores.

There has been a steady demand for digital comics and the sales of digital comics are on the rise. DC Comics now intends to tap into the opportunity and has decided to expand its weekly books beyond its app. The weekly issues of DC Comics, the release of which was once limited to the DC Comics app and Comixology, will now be available at Nook Book Store, Kindle Store and Apple (News - Alert) iBookstore (iTunes link).

 New issues as well as their Vertigo imprint of DC’s New 52 Superhero line, will be published on the same day and date as the Comixology app, proprietary e-books and in physical comic bookshops. DC is the first Comics publisher with its weekly periodicals available in the e-bookstores.

Hank Kanalz, the DC Entertainment senior vice-president oF Digital, said that it was not a move away from Comixology, but an expansion. He added that their main objective was to go as wide as possible, and to expand to as many readers as possible.

Nook stores, Kindle and iOS previously offered DC’s graphic novels. Over the past year, the longer graphic format of novels was rolled out in stages first to the Kindle, then Nook and then to Apple’s iBookstores. There still are some issues that need to be smoothened out and as a result not all the comics available in DC’s regular Android (News - Alert) and iOS apps will be available in e-bookstores in the beginning.

Kanalz went on to explain that it was obviously a bandwidth issue and that they were starting with day-and-date digital, then moving to the backlist.

Currently, about 70 titles are available in the e-bookstores. There are Vertigo issues, some ‘digital first’ titles- the ones that are published online first before being published in print, a few back issues and the week’s New 52 superhero books. In the coming months, fans could see the combination of same day new titles and backlist titles being added to the stock.

When the Digital Comics sales of two years January through September 2011 sales and January through September 2012 were compared, positive trends were found and the sale of Digital comic’s sales was up 197 percent. During the same period, print sales rose 12 percent. It was considered to be a surprising and highly unusual metric by the company, as the digital sales are normally reputed to be the one that undercut physical sales in other media. The fact that DC rebooted its entire superhero line with the series of new No.1 issues since September 2011 was also counted in.

According to Kanalz, the recent issue of Justice League, which had a kiss between Superman and the Wonder Woman, reached the magical number of 10,000 books sold digitally in the shortest period of time; it thus sold more than 10,000 copies. After that issue of Justice League, Augusts’ No. 12 issue hit about 160,000 books sold in print. These numbers track against the news from other comic publishers that digital sales were buying print sales.

Kanalz said that DC Comics is currently engaged in trying to see how the graphic novels and comics look in the black and white space. He believes that if a person is stuck on a train with a black and white device, he should be able to read the graphic novel or comic then and worry about the colors later.

Edited by Brooke Neuman

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