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Harry and David Launches Tablet Optimized Site

December 17, 2012

Harry and David Launches Tablet Optimized Site

By Oliver VanDervoort
Contributing Writer

It seems like it wasn’t all that long ago that a new report was chiding some of the top retailers in the country for not offering up tablet optimized websites. More and more consumers have been shopping using mobile devices than ever before, so it’s a poses a problem when retailers fail to adopt their sites. With the U.S. economy still struggling, retailers should be looking to bring in as many sales as they possibly can. It does appear that a few companies heeded the call, including gourmet food seller Harry and David. 

Harry and David tapped one of the leading tablet optimization companies in the world, Skava, to help bring their offerings to those using tablets and smartphones. After seeing a growing number of online customers access their full website through mobile devices, the company finally made the decision to get their website optimized for tablets.

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"The number of customers accessing our website from tablets has grown exponentially in 2012 so we wanted to create a more engaging and pleasing shopping experience for them," said Sue Eagan, director of Mobile and Tablet eCommerce, Harry & David in recent statement.

 "Our tablet traffic has more than doubled over the last year and it continues to trend upwards. We wanted to create a visually rich, engaging experience, leveraging the unique capabilities of tablet devices and optimize the shopping experience. Skava has been a terrific partner in helping us achieve these goals."

Despite the report showing that retailers are slow to move to the tablet, smart companies are trying to speed up their transition to tablets. Even browser companies that have had a hard time moving are trying to get their act together. For retailers, the move is really a no-brainer, especially when looking at recent data that shows that people spend an average of $123 per order on a tablet, compared to $108 per order on a desktop.

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Edited by Brooke Neuman

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