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Gadgets -ChangeWave Survey: Apple Jostling with RIM for Spoils in Smart Phone Market

August 08, 2008

ChangeWave Survey: Apple Jostling with RIM for Spoils in Smart Phone Market

By Brough Turner
Senior VP of Technology, CTO and Co-Founder, NMS Communications
A ChangeWave survey has shown strong consumer interest in the new BlackBerry models to be introduced by Research in Motion (RIM), despite the overwhelming response with which Apple’s (News - Alert) new 3G iPhone was received in the Smart Phone market. The present survey was conducted as a follow-up to the one carried out when Apple’s 3G iPhone was announced, which had revealed great purchase potential for the product.

The earlier survey had revealed Apple’s 3G iPhone (News - Alert) to have grabbed the top spot in terms of planned customer purchases for the ensuing three month period. RIM though, still maintains the overall lead in terms of total ownership at present, in both consumer and corporate market space. BlackBerry (News - Alert) dominates the corporate segment owing to the highly mature implementation of synchronization middleware, as found in the BlackBerry Enterprise Server (BES).
RIM has announced the upcoming release of its new model, BlackBerry Bold, with two additional models on the anvil and likely to be released later, called Thunder and Kickstart. In the ChangeWave survey conducted, respondents were presented with the features and specifications of the three models and asked as to how likely they were to buy one, when available. The percentage of respondents who reported that they were Very Likely to buy a BlackBerry Bold, Thunder or Kickstart when available, were 4%, 2% and 2% respectively. The percentages of those somewhat likely to buy were 13%, 13% and 11%, for the models in the same order.   
ChangeWave survey respondents are business, technology and medical professionals forming a proprietary network called the ChangeWave Alliance. Tobin Smith, founder of ChangeWave Research and editor of ChangeWave Investing, interpreted these results as being very promising for RIM and he feels that RIM and Apple will share the spoils in the market, and the second tier manufacturers such as Palm, Motorola and Samsung (News - Alert) will have to be content with the scraps.
“These results show consumers hungry for all varieties of BlackBerry”, he said, and added, “it appears like when it comes to the BlackBerry, the adage 'if you build it, they will come,' certainly holds true. The real losers in this smart phone battle will most likely be the second-tier players, who could find themselves increasingly pushed to the sidelines as the two Goliaths battle for market dominance.”
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Brough Turner, co-founder and CTO of NMS Communications, writes the Next Wave Redux (News - Alert) column for TMCnet. To read more of Brough´┐Żs articles, please visit his columnist page.

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