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Gadgets -Mobcast Targets the Growing eBook Market in Europe; Unveils Latest Version of Android eBook Platform for Major European Operators

August 09, 2010

Mobcast Targets the Growing eBook Market in Europe; Unveils Latest Version of Android eBook Platform for Major European Operators

By Madhubanti Rudra
TMCnet Contributor

With life becoming increasingly fast-paced, eBooks are emerging as the new reality for the book lovers worldwide. Read them on your way to office, read them while waiting in the queue -- your connected mobile device can well be your mobile library. It comes as no surprise that digital book market is booming. To cash in the trend, world's leading booksellers Amazon and Barnes & Noble have already launched Android (News - Alert) Book Stores-- the digital book service provider Mobcast Services Ltd is the latest to join the bandwagon.

By launching eBook shops, the company enables mobile operators to sell thousands of best-selling books to their Android and smart phone customers. With this, Mobcast Services Ltd has added a new dimension to the emerging eBook market in Europe. The operators are going to bill directly to the customers’ mobile phone account for the eBooks purchased.

World’s major publishing houses, telcos, retailers and device manufacturers around the world, including - Mobcast's direct to consumer site—rely on Mobcast’s digital book services, software & platform solutions. The company’s business mission involves enabling customers to access and read books on any compatible device from mobile phones to media players.

T-Mobile (News - Alert) UK & Orange UK are the first operators to quickly take advantage of the latest version of the Mobcast digital book platform. The operator-branded stores allow book lovers to browse, sample and buy eBooks & audiobooks from the world's biggest authors.

The latest market trends show that today’s book lovers love to read their favorite books on mobile phones and a large percentage of these book lovers expend a good deal of their monthly income on buying eBooks. The latest version of Mobcast platform is designed to offer an outstanding book shopping experience to the book lovers.

“After developing this platform for two years we know from our own customer data that they love reading books on their mobile phone and a large percentage go on to purchase multiple books per month. The majority of our revenue comes from repeat customers. The latest version of the Mobcast platform allows the operators to offer a full book shop experience to millions of their book loving customers,” Mobcast CEO Tony Lynch said.

The Mobcast officials informed that the platform is capable of delivering books across multiple devices including mobile, PC's, eReader's and Android devices. The iPhone (News - Alert) and iPad support is to follow later this year. It has been further informed that launching of similar platforms with international retailers and operators can be expected over the coming months.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri

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