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Fortum Partners with GreenWave Reality

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September 28, 2012

Fortum Partners with GreenWave Reality

By Meenakshi Shankar
TMCnet Contributor


Utilities around the globe face the challenge of operating in markets with an increasing number of government mandates requiring that consumers get better tools to understand and reduce their energy consumption. Consumers are also looking for solution that will help them contribute to conserving the planet’s limited resources.

Fortum, one of Europe’s most innovative and environmentally-friendly utilities, focused in providing its customers with a comprehensive energy management solution that delivers unparalleled ease of use and lifestyle enhancements. To achieve this, the company tied up with  GreenWave Reality, a global innovator in the Smart Home Services market.

The partnership will help Fortum customers in Sweden with a breakthrough, Energy Management solution. Fortum will offer customers the GreenWave Reality Home Energy Management solution to manage and control devices in the home.

"The GreenWave Reality solution is an excellent fit for our customers as it combines the power of home energy management with the convenience of additional smart home services such as connected lighting,” Fredrik Landahl, head of electricity sales at Fortum Markets said in a statement.

The GreenWave Reality end-to-end solution is built on highly-scalable, secure IP-based network platform that consists of a home area network (HAN) which connects to a smart meter or meter reading device integrated with a rich set of cloud-based services for consumers and utilities. Its radio Gateway (News - Alert) supports Z-Wave, ZigBee and 6LoWPAN to create a mesh-based HAN. The GreenWave Reality platform also supports high-load devices such controllable HVAC systems, heat pumps, water heaters, and electric vehicles that can significantly reduce energy consumption and allows utilities to better understand and balance the load on the grid.

The GreenWave Reality Home Energy Management solution is easy-to-use and makes energy conservation engaging and fun by way of intuitive interfaces running on PCs, smartphones and tablets. This solution includes GreenWave Reality’s innovative Smart Controls that enable consumers to further their conservation efforts and improve their lifestyles by creating custom smart scenes in the home.

Also, to facilitate use and drive engagement, users will be guided by an interactive Energy Coach that personalizes energy conservation by assisting the consumer in the set-up process and continuously makes recommendations to further energy savings. The Energy Coach will reward users for their progress and accomplishments.

Fortum will also offer customers GreenWave Reality’s Connected Lighting solution that provides complete control over their lighting by way of high-quality connected LED bulbs.

“GreenWave Reality is pleased to have been selected by Fortum for this important initiative,” said Greg Memo, chief executive officer at, GreenWave Reality.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Brooke Neuman

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