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Mercato Partners Invests in Goal Zero

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January 23, 2013

Mercato Partners Invests in Goal Zero

By Raju Shanbhag
TMCnet Contributor


The use of solar power has been constantly on the rise in the past few years. The traditional resources of power are drying up and their costs are increasing. On the other hand, the cost of deploying and using solar power has been steadily decreasing. This has encouraged a large number of users to choose solar power whenever possible.

Looking to improve its retail sales online, Mercato Partners (News - Alert) has partnered with Goal Zero, a provider of portable solar power systems. According to the reports, Mercato Partners has invested $7M in Goal Zero.

Goal Zero provides a variety of devices for a variety of situations. If you are going on a camping trip, the company has the camping gear ready for you; if you are caught in some natural disaster, the company offers essential devices that can help you immensely. Almost all the major online companies sell the company's products.

The company also enables users to collect power by plugging their power pack into the solar panel. Users can make use of such collected power to recharge any device. The company provides portable solar power solutions to devices such as cell phones, MP3 players, or even devices such as GPS’ and laptops.

“Mercato provides more than just capital, their team has a proven track record of growing technology and consumer brands,” Joe Atkin, Goal Zero CEO. “We share an aligned vision of Goal Zero’s mission to empower human potential. There is something special about providing people with portable, renewable power that makes the use of mobile phones, GPS, laptops and even refrigerators possible when power would otherwise be unavailable, unreliable, or too expensive.”

The company has received accolades for its products and the work environment it provides. Recently, it was named among Outside Magazine's 30 Best Places to Work.

Edited by Carlos Olivera

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