TMCnet - World's Largest Communications and Technology Community



Online Shoppers Fight Global Warming with
Green Technology Featured Articles
October 09, 2007

Online Shoppers Fight Global Warming with

By Stefania Viscusi
Assignment Desk Editor

Combining the capabilities offered by today's innovative technologies with Green efforts to reduce global warming, Cooler, a provider of commerce solutions that address global warming has launched a new Web site,, to help consumers eliminate the global warming impact of their online purchases.

Many consumers have turned to online shopping for its convenience. Along with this comes the added benefit of online purchases also aiding in offsetting global climate impacts.

"Shopping accounts for almost 40 percent of our global warming impact and, until today, there was no simple, free way to make a difference. At consumers can reduce the impact of millions of goods and services at no additional cost. Global warming is on the rise, and it is more important than ever for consumers not to buy more, but to buy smarter by starting at" Michel Gelobter, founder and executive vice president of Cooler, commented.

To make it easier for consumers to do their part, allows consumers to make purchases for the same price, at more than 400 of the Internet's most popular stores including products like iPods and iPhones at Apple (News - Alert).com, organic lifestyle products from, and the latest bestsellers at
When a purchase is made, uses a product-level carbon calculator to see the global warming impact of each purchase and a portion of the purchase price is then returned by stores to Cooler to offset that impact. Cooler invests these returned fees in renewable energy and pollution prevention projects approved by well known environment organizations including Environmental Defense, the National Wildlife Federation, The Gold Standard, and the Natural Resources Defense Council (NRDC).

Bay Area resident Tom Kelly, who recently got a sneak peek at commented in a statement to the press, "I'm not a big shopper, but when I do it online, I now start at I can go to all the same stores I have in the past, pay the same price and get the store to set aside a portion of the price to offset the greenhouse gases that go into producing and transporting the product. It's the right thing to do."
Cooler has also launched a new business solution that helps manufacturers and retailers to directly serve climate-conscious consumers.
Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

Green Technology Related Articles

Technology Marketing Corporation

35 Nutmeg Drive Suite 340, Trumbull, Connecticut 06611 USA
Ph: 800-243-6002, 203-852-6800
Fx: 203-866-3326

General comments:
Comments about this site:


© 2019 Technology Marketing Corporation. All rights reserved | Privacy Policy