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GE Appliances Launches New Business to Help Address Tough Green Energy Needs
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December 01, 2010

GE Appliances Launches New Business to Help Address Tough Green Energy Needs

By Madhubanti Rudra
TMCnet Contributor

With a view to help consumers better manage and control their energy use and costs at home, GE Appliances & Lighting plans to bring to the market a whole-home solution for energy management.

GE announced Dave McCalpin was appointed General Manager of GE’s Home Energy Management (HEM) business. The new business will develop and commercialize GE’s full line of energy-management solutions that empower consumers to make smarter, more informed energy choices. According to McCalpin smart energy management products will offer consumers more convenience, choice and control than ever thought possible.

Regarding the mission of its new business, GE said that the company wants to go beyond the kitchen to provide insight into energy usage in the family room, the basement, the home office, and all other rooms of the house. GE’s complete home energy management solutions would include GeoSpring hybrid hot water heater, Nucleus energy manager, programmable thermostats and GE Profile Appliances enabled with Brillion technology and GE smart meters.

GE was able to find the perfect time to launch its home energy management business, when utilities are rolling out smart grid technologies to overcome critical energy challenges of the nation.

According to an estimate, residential housing consumes 37 percent of the electricity produced in the U.S. and appliances, lighting and HVAC represent 82 percent of household energy consumption. Under this scenario, it helps in knowing which of the home appliances consuming electricity at the most and how much they are consuming actually. It will then be easier for the consumers to better manage when and how power is used. According to GE, its energy management solution will help the consumers control the demand without compromising people’s lifestyles.

 “It makes economic and environmental sense for the world to better utilize the power we already generate rather than create more capacity to meet our escalating peak-power needs. If we can better manage when and how we use power, we can control the demand without compromising people’s lifestyles. This is where global smart grid initiatives and GE’s new Home Energy Management products come into play,” McCalpin noted in a statement.

In a separate press release, GE announced that the City of East Cleveland is decreasing energy costs by replacing 45 standard-technology municipal street lights with GE's award-winning Evolve LED roadway street lights. The project, GE said,  grows out of a long partnership between GE Lighting and East Cleveland, which has been the home of the unit's headquarters for close to 100 years. A one-mile block along Noble Road serves as a demonstration to other municipalities of the benefits of a higher-efficiency lighting system.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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