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Frost & Sullivan Picks Sprint for 2012 Green Excellence Award
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March 08, 2013

Frost & Sullivan Picks Sprint for 2012 Green Excellence Award

By Shamila Janakiraman
TMCnet Contributor

Frost & Sullivan (News - Alert) conducted a recent analysis of the mobile and wireless market, and selected Sprint as the recipient of the 2012 North American Frost & Sullivan Award for Green Excellence.

Ralph Reid, vice president of corporate responsibility at Sprint (News - Alert) said, “It’s an honor to be named the North American Mobile and Wireless leader for Green Excellence by Frost and Sullivan. More importantly, being recognized as an environmental steward allows us to capitalize on previous success and enable further innovation that will help us meet our long-term sustainability goals.”

Sprint is the third-largest mobile operator in the United States, and has consistently been implementing green initiatives while managing and monitoring environmental performance through quarterly assessments and public reporting.

The company focuses on energy conservation to enhance its sustainability efforts and reduce its carbon footprint.

In its endeavor to go green, Sprint has launched several environmental goals, including reducing its greenhouse gas (GHG) emissions, lowering power consumption by 15 percent and reducing paper use by 40 percent by 2017. Using the Greenhouse Gas Protocol to calculate its GHG emissions, said officials, Sprint tries to maintain transparency and reports all details publicly through the Carbon Disclosure Project.

Sprint and UL Environment collaborated to produce the first environmental standard for mobile devices, known as the ULE 110. This standard provides guidelines for sensitive materials usage, energy management, manufacturing and operations, impact on health and environment, product performance, packaging, product stewardship, and sustainable innovation.

In the case of sustainable packaging, Sprint is trying to reduce 60 percent of package volume, besides reducing literature weight, material weight and post-consumer fiber content. To achieve this, the packaging is made of unbleached kraft substrate, low volatile organic compound emissions ink, water coatings, low-impact adhesives, and 100 percent recyclable material.

Sprint also maintains a green campus, encouraging the recycling of rain water and other methods for reducing carbon footprint. Sprint is striving to develop more sustainable wireless solutions, especially in machine-to-machine (M2M) technologies, added officials.

Sprint and Kyocera (News - Alert) Communications have also announced the availability of the Kyocera Torque smartphone. The 4G LTE (News - Alert) Android smartphone will be available in all Sprint retail channels, including Web and Telesales, for $99.99 after a $50 mail-in-rebate via reward card, with a new line of service or eligible upgrade and two-year service agreement (pricing excludes taxes).

Edited by Braden Becker

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